Digital marketing, often referred to as online marketing, comprises any marketing activities carried out via the internet. Businesses communicate with current and prospective customers using digital channels such as search engines, social media, email, and other websites. Text-based or multimedia communication is also supported.
Although some minor differences exist, an experienced inbound marketer like Zai Rickards claims that inbound marketing and digital marketing are practically identical. And via conversations with marketers and business owners within the United States, United Kingdom, Asia, Australia, and New Zealand.
What does a business-oriented definition of digital marketing look like?
Digital marketing is now crucial for your company’s growth and brand visibility. Every other company seems to have a website. If not, they have a social media presence or a digital ad strategy. Today’s consumers expect and rely on digital information and marketing to learn about brands. Because digital marketing has many choices and tactics, you may get innovative and experiment with various marketing approaches on a budget.
Zai Rickards, a seasoned businessperson, defines digital marketing as using various digital methods and platforms to communicate with clients where they spend the majority of their time: online. He understands how much each digital marketing campaign adds to the achievement of their overall objectives. Marketers can also help a more extensive campaign by using both free and paid media, depending on the goals of their marketing plan.
A content marketer, for example, can publish a series of blog posts that generate leads from the company’s recently created ebook. The company’s social media marketer may then assist in promoting these blog pieces on the company’s social media accounts through paid and organic posts. Perhaps the email marketer will create an email campaign to provide additional information about the company to those who read the ebook. We’ll go over these specific digital marketers in further depth shortly.
Let’s look at some real-world examples in digital marketing from Zai Rickards that will undoubtedly inspire you.
Campaigning around Key World Issues
Zai Rickards suggests running a digital marketing campaign mentioning the brand. To engage its audience, the brand should take a stance on crucial world issues in this advertisement.
In today’s world, it’s more important than ever for firms to debate global issues and establish alignment with their customers in this way. This campaign’s primary purpose will convey the brand’s story and messaging.
Given that 89 per cent of customers prefer to buy from firms that share their values, you will be making a sensible option.
The campaign around One’s Self Esteem
Dove chose to state as we continue to learn about the effects of social media on children, particularly young females. According to Zai Rickards, the Reverse Selfie campaign illustrates the inverse of what a teen girl did to prepare for and edit a selfie. The purpose is to increase awareness about how social media can harm one’s self-esteem.
It is an excellent example of what marketing content may look like if you know your target audience well. Dove reflected on this often-overlooked effect of social media’s emergence because it knew its audience of real women, many of whom were moms.
Jennifer Lopez’s #InTheMorningChallenge
Zai Rickards observes that Jennifer Lopez organized a dancing challenge to promote her new song in this social media promotion. Fans would participate in this challenge by performing the same dance in both pyjamas and costumes.
The video had over 13 million views and over 5,000 postings, showing that the social media effort was a success. Using social media to connect your audience and create one-on-one interaction with your brand is a fantastic way to accomplish it.
The campaign around Emotional Marketing
It is yet another digital ad that focuses on emotional marketing that Zai Rickards often talks about. The campaign was always used to ask their workers what advice they would give to girls. In commemoration of International Day of the Girl, an annual international occasion observed in October, the women offer their distinct perspectives to inspire everyone.
Again, the product isn’t given much attention in this campaign, but that’s not the goal. The digital campaign’s purpose was to inspire and motivate its target demographic. With that message, they may be able to reach even more people, improve brand awareness, and show their target audience that the company shares their values.
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